BP :: LOYALTY PRICES
Creative Director
To introduce bp’s loyalty prices, we created a 360 campaign that celebrates that feeling you get with a small win.
Each spot features a moment of joy brought back down to earth in a British way, because, let’s face it, we’re not talking huge savings here.
This campaign achieved the highest ever loyalty card usage since launching the BPme Rewards scheme and new customer registration was 38% above plan, week on week.