ANDY DAVIS

BP :: MEAL DEALs

Creative Director / Creative

There is a trend on social media that when people buy a meal deal, they post it online and get total strangers to rate their choices.

So, when bp launched their meal deal, featuring goodies from Wild Bean Cafe and M&S Food, we tapped into that trend and created a gameshow called ‘Rate my bp Meal Deal’.

Channels included TV, VOD, Social, Influencer Content and Dynamic Radio, which featured a different meal deal depending on time of day, weather, temperature and other variables.