BP :: SCAN TO SCORE
Creative Director / Copywriter
bp partnered with the Premier League for a loyalty promotion, where BPMe Rewards Members could win tickets to big matches just by scanning their card.
We brought the campaign to life, using different football tropes and cliches for each channel – penalty and celebration rituals for cinema and VOD, action replays (so we could land the promotion in the first few seconds) for social, commentary and punditry for radio and tactic drawings for OOH.
The campaign was a huge success with a 35% uptake in membership sign-ups.