ANDY DAVIS

Creative Director / Art Director

Once upon a time, flying was a truly magical experience. We brought back some of that sparkle by looking at planes through the eyes of a child – in this case a small child inside a digital billboard.

The posters were situated under the flight path to Heathrow in Piccadilly Circus and Chiswick in London and featured a small child who would react as British Airways planes flew overhead by standing and pointing. At the same time, text giving information on the specific flight and where it had come from appeared on the screens.

By a clever use of proprietary technology and a media buy which only displayed the ad when the planes flew by, the billboards turned the arrival of BA flights into an event for passers by. For those not present, a film of the work was posted online and watched by over a million people.

AWARDS:

Cannes Lions Grand Prix

5 Gold, 1 Silver and two Bronze Cannes Lions

2 D&AD Yellow Pencils and 2 D&AD Graphite Pencils

2 Gold, 2 Silver and 1 Bronze One Show pencils

5 Creative Circle Golds

2 Grand Clios

1 Grand LIA  and 6 Gold LIAs

3 Gold DMAs

Creative Director

Almost half of 16-24-year-olds have had sex with a new partner without a condom. And one in 10 have never used a condom. This has meant that rates of STIs have remained consistently high amongst this age group.

We needed young people to see that anyone who doesn’t use a condom can get an STI. So we interviewed relatable people who’ve had one. But to get them to tell their stories on camera, we needed to hide their faces. So how could we do this without losing the emotion in their stories? By using the visual language they already use to talk about their feelings — emojis. 

The campaign generated over 11 million views across Instagram, Snapchat and digital display ads. Average view time on Snapchat was a huge 52 seconds. And 61% of people said our ads made them more likely to use a condom when having sex with someone new. Our campaign also got a mention in parliament.

AWARDS

DMA Gold and 2 Silvers

Creative Director

To celebrate 25 Years of the Land Rover Discovery we wanted to make a film about the amazing journeys the vehicle has undertaken. But we realised the film had already been made, by Discovery owners themselves.

And it existed in thousands of clips shot by the owners all over the world. We invited owners to submit their adventures and collaborated with the Oscar and BAFTA award winning director Asif Kapadia, to create a unique story for a unique vehicle from hundreds of hours of footage.

With almost zero paid support, we had allowed fans and owners the world over to be part of the vehicle’s history.

AWARDS

One Show Bronze

Campaign Big Shortlist

British Arrows Shortlist

Creative Director / Art Director

How could British Airways persuade more people to fly to Australia? Especially as it’s their longest flight from the UK? We started by talking to people already in Australia.

Whilst they love the lifestyle, they told us the one thing their country's missing Is their family back in England.

So rather than us tell people to get on a plane, we let their families deliver the message for us.

That Australia has everything… Except you.

We found a little girl called Esme who enjoys everything about her amazing new home. But the one thing missing is her grandparents.

So we invited her grandparents to a cinema in London one evening, without telling them they were going to see a film made just for them.

We also created a way for others in Australia to let their families in the UK know how much they were missed.

And it worked – for the duration of the campaign, BA saw a 47% uplift in bookings to Australia.

And most importantly, got families reuniting. Including Esme’s.

AWARDS

DMA Echoes Gold

Creative Director

Rather than show what BT Sport can do for a venue, we created a campaign that showed the potential outcome of not having BT Sport — and showed what no landlord wants — an empty pub.

We then created the fictitious “Quiet Pub Guide” and sent out letters to publicans who didn’t have BT Sport congratulating them on being specially selected for the guide. There was an CTA to “opt out” which just happened to be the BT Sport hotline.

Reaction was mixed — sign-ups increased by 27%, but a few recipients were offended by the “disgusting” letter and complained to such an extent, our simple letter made it onto the front page of bbc.com and into the tabloids.

BT Sport means business — for pub and club owners it means more custom and for the punters, thanks to exclusive UK rights to The European Championships games, it is a viable alternative to Sky Sports. We created a campaign that shows, by showing BT Sport in your venue, you can serve up the biggest names in sport.

Each bottle featured a BT Sport ambassador and a number of easter eggs that demonstrated BT’s love and knowledge of the game.

And for a few very special customers, we created a limited edition box-set of bottles containing wine and beer from the famous players’ home countries.

Art Director

Because it's hard to predict business, IBM developed data analysis tools designed to do just that. But saying you can predict business is one thing. We used these tools to prove it somewhere equally unpredictable – Wimbledon.

We analysed live game data and predicted the winners and losers ahead of the results with a 93.8% success rate.

Using digital screens with a live data feed, we spoke to captains of industry in their place of business and showed them what predictive analysis could do for their business.

AWARDS:

Silver CLIO
Campaign Big Silver
DMA Silver
Cannes Shortlist